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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.

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“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

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Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

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In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

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Updated December 13. We think four words describe Studio Albums — simple, affordable, contemporary, speedy! They've generated a lot of excitement, and had us thinking hard, s o here’s what we mean by Studio Albums, and where we’re going with the range. Watch out for introductory offers, coming soon. Contemporary Don’t get us wrong, we love the grandeur of a large album — but there’s no denying the appeal of smaller sizes. With Studio Albums we’re embracing the trend with two new size, 9x9 and the gorgeous 12x9, our new favourite. To View More >>

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What’s the most important part of an album? Your photography and how it’s presented!  That’s why for a while now our primary focus has been on pages … more page types … more and better printing options … album design and proofing tools. But right now we're focused on covers! — giving you and your clients more cover materials to choose from, and even more ways to customise. Last week we announced 22 new cover materials … but that’s only half the story! Now you can take your albums to the next level with our compelling new To View More >>

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